Luxury men’s grooming brand eShave (eshave.com) is celebrating its 20th anniversary. By having its finger on the pulse of the ever-changing grooming trends with products that appeal to today’s modern male, eShave has captured customer loyalty and earned a reputation for being one of the top brands in this category. With this anniversary come several new strategic initiatives to drive continuous growth.
Experts have predicted 2016 will be the year when small businesses will make some major changes resulting in increased profits and continued success. Many of the trends expected to see this year include a shift towards cloud-based services, no true physical office locations; an increase reliance on freelance services; tighter talent pool; and a new look at marketing strategies. Always at the head of the curve, eShave has already implemented many of what experts are calling the “small business trends of 2016.”
“The key to our success has been our ability to turn on a dime and be easily adaptable to the ever changing market. Over the years, we’ve been able to re-invent the brand based on trends we’ve seen coming and from customer feedback,” said Malka. “By operating a very lean business, we’ve been able to focus on developing and creating products that deliver the best results possible. This year, we decided to further streamline our business, going from a vertical operation to being entirely virtual. This shift will allow us to focus our efforts on creating the best possible products for our customers. To that end, we are proud to announce that eShave is now 100% Paraben free. A move that we’ve been working towards for the past year and are excited to roll-out with this anniversary.”
As part of their overall new strategy, eShave has moved headquarters from New York City to Miami. This move will allow the brand to focus less on covering the skyrocketing costs of rent and instead, focus on growing the brand. The first move will be in scaling back its products and focusing exclusively on the brand’s bestselling, core products. The phase-out began last fall and is expected to reach completion by fall 2016.
In anticipation and celebration of the company’s 20th anniversary, eShave has reformulated its pre shave oils to be Paraben-free; making the brand 100% Paraben-free – a move eShave has been working towards. This commitment shows the brand’s dedication to quality and further solidifies the brand’s place as a leader in the men’s grooming market.
By continuously recognizing trends and implementing operations to stay ahead of the curve, eShave has been able to survive the economic rollercoasters of the past 20 years. “We continue to be flexible and creative in all of our business decisions. We work hard every day to ensure that we meet and exceed customer expectations by delivering the best products possible. By embracing many of the small business predictions of 2016, we will be able to stay ahead of the game for many more years to come,” said Malka.
Since 1996, eShave has been the modern man’s go-to for all of his grooming needs. From its humble Manhattan apartment beginnings, eShave has grown into an international brand winning countless industry awards and making a name for itself as a visionary in the men’s grooming market. Today, the brand continues to lead the men’s grooming category by remaining privately owned by its founder Danielle Malka and focusing exclusively on its best-selling products, a move which will allow eShave to remain true to its quality-driven roots.
To learn more about eShave, please visit: www.eshave.com
About eShave: Since 1996, eShave has been “All A Man Needs for the best shave Ever.” Specializing in the finest quality grooming products and handmade accessories, eShave brings a modern touch to the most traditional way of shaving. The award-winning brand is recognized around the globe for delivering the smoothest shave possible free from razor burn, shaving-related bumps and irritation, ingrown hairs, and the 5 o’clock shadow. eShave products are available online at www.eShave.com and in select upscale retailers/spas worldwide. 1-800-94-SHAVE / info@eShave.com