Introducing The NoSh Guide: Your Guide To The Chicago North Shore

North Shore Resident Launches

The NoSh Guide:

A Hyperlocal Online Area Guide to Food, Fun & Festivities

Looking for the hottest restaurants in the neighborhood or need family-friendly options? Don’t know what to do with the kids this weekend? Need to know the best places for entertaining along Chicago’s North Shore? Trying to find a round-up of local festivals in the neighborhood?  Rather than combing through Chicago-centric entertainment guides, North Shore residents can now use a hyper-local online guide featuring a comprehensive list of North Shore restaurants/ bars (FOOD), local festivals/events/activities (FUN) and event planning options (FESTIVITIES). Created by a North Shore resident, entrepreneur and mom of three, Sara McSpedon announces the launch of  “The NoSh Guide,” The North Shore’s Premier Guide to Food, Fun & Festivities,

 “As the people residing and visiting the North Shore continues to grow, the options for kid and adult fun are also growing and thriving,” said NoSh Guide founder, Sara McSpedon.  “A central place that aggregates this information in an easy to use, interactive form will be a huge benefit to the residents and visitors alike.”

The NoSh Guide will include a calendar of local festivals, events and activities listed by month and date and include basic information as to location, cost and link to event websites.  Moreover, the site will contain listings of restaurants and bars, filtered by town (starting in Evanston along the lake north to Lake Bluff, including Glenview and Northbrook), by cuisine and by extras (BYOB, Outdoor Seating, Kids Menu, etc). Finally, the event-planning guide will include vendors for large and small events who service the North Shore, searchable by town and by service (Event Venue, Kids Birthday Party Entertainer, Caterer, etc.).  Unique content on the home page will always be specific to the North Shore with articles such as “Interesting Spaces and Places to Host Holiday Gatherings” or “Best of…” articles.

Restaurants, event & festival organizers and event planning vendors will have the ability to upload their listings and events from the home page of The NoSh Guide.  Free and paid listings ($50/month at launch) are available for businesses and organizations.  The paid listings will have the ability to include additional information, such as detailed descriptions, photos and menus.  There will be no public reviews on the site.

“My desire to create this business comes from my love for both sides of hospitality: as someone who truly enjoys the experience at a great restaurant, festival or party,” McSpedon adds, “and on the flip side as someone who loves to plan, market and share these experiences with others.”  

McSpedon grew up in the hospitality business with her family the original and current owners of Pops for Champagne in Chicago.  In 1998, she began working for MTV Networks in marketing & sales.  When Pops for Champagne moved from its Lakeview location to River North, McSpedon made the move out of the corporate world to join her family as a partner in charge of private events and operations.  “The foundation for The NoSh comes from the entrepreneurial spirit I learned from my dad coupled with 9 years working at MTV Networks building and marketing strong brands.”  She continues, “I understand the business of the vendors, restaurants and bars and the need to be smart about marketing dollars.  Giving them an outlet to speak and market directly to their audience with no ‘outside noise’ is very valuable”.

About The NoSh Guide, Inc.:  Founded in 2015 by Sara McSpedon, The NoSh Guide (, the North Shore’s premier guide to food, fun and festivities, is an online website that provides residents of and visitors to the North Shore of Chicago listings of restaurants, bars and event vendors; along with a calendar of local festivals, events and activities.  The site is mobile friendly and includes filters for all sections to search by North Shore town and type.  For more information about The NoSh Guide, please contact Sara McSpedon at sara(at)