The perfect duo — Meet the team that is Burgeon Agency! 


Photo Credit: Peter Hellberg

Shelly Cellak, Founder  

The visionary behind Burgeon Agency, Shelly’s expertise lies at the intersection of beauty, online marketing, social media, and entrepreneurship. She built the company on the foundation of delivering big agency results, without the big price tag. For more than a decade, Shelly has been helping brands grow through creative and unique marketing strategies that get to the point and deliver results. Her client’s benefit from her expertise, enthusiasm and we-can’t-be-stopped spirit.

Prior to starting her own agency, Shelly was deeply entrenched in the practice of building lifestyle brands at Zapwater Communications, a boutique public relations firm in Chicago. She caught the marketing bug – and SoCal lifestyle – where she landed an incredible position in the marketing research department at PersonaLogic, a division of AOL, working closely with product managers and marketers of many Fortune 1000 companies including E*Trade, Fidelity Investments, Cox Communications, AutoTrader.com, Yahoo, Excite, and Lycos.


Photo Credit: Mitya Ku

Photo Credit: Mitya Ku

Sarah Sloane, Publicist

Sarah adds a dynamic mix to the team. For more than 5 years, she served on the board of a local non-profit, working alongside board members, community leaders, and volunteers. She put her tech-savvy skills to practice, streamlining processes and improving communications. 

Sarah came on board in 2015 to work alongside Shelly and help grow Burgeon Agency.  Sarah's background in science and languages compliments Shelly's creative vision.